Advanced Color Theory
Go Beyond the Color Wheel:
CIELAB and Advanced Color Models
Coming Soon
Monochromatic Color Schemes:
Tips, Examples, and Applications
Coming Soon
Making Colors "Pop" with Chevreul’s
Law of Simultaneous Contrast
Coming Soon
How to mix colors and
create beautiful gradients
Coming Soon
Contrast and Accessibility
Utilizing WCAG to improve text readability and contrast
Coming Soon
Creating accessible designs for people with color vision deficiencies
Coming Soon
How popular is Dark Mode, and
is it actually useful?
Coming Soon
Color for Brand, Web and UI Design
Creating effective color palettes
for UI/UX design
Coming Soon
Color in typography and text hierarchy
Coming Soon
Color Theory for Data Visualization Design
Coming Soon
Easy to Replicate Techniques
for Visual Appeal
Coming Soon
Biology, Psychology and Emotion
The impact of color on user
experience and behavior
Coming Soon
Understanding color trends
and how they affect design
Coming Soon
How biology and evolution
influence our perception of color
Coming Soon
Meanings of Color
Across Different Cultures
Coming Soon
Debates and Opinions
Why Perfect Color Matching
Just Isn't Possible
Coming Soon
Are black and white colors, and
should they be used in design?
Coming Soon
Global color survey: insights and trends
Coming Soon
» Color Theory Course

Master the Art of Color Selection

Create visually stunning designs using scientific methods for producing color palettes

Free Course
Complementary App
We've all spent hours and days to strike the right color balance, only to end up with something that feels simply unremarkable. That's why I crafted the Color Schemer online course and color matching app, to solve this problem for you and me.
Color theory transforms your creative process by helping you:
  • create more professional, world-class designs in a fraction of the time
  • quickly prototype multiple color schemes to show to your stakeholders
  • design with more confidence as you make better informed color decisions
  • stay ahead of design trends by cracking new color combinations
  • create unique designs that stand out from the competition
  • build up unique color palettes out of one key color
  • stop endless experimentation with colors
You can dive into any section and learn at a pace that suits you. But don't delay; the time spent here will pay big dividends when you take on your next project.

Hands on or Head first?

Color Schemer is a "super-app" for color theory to bring many useful concepts into a simple and pragmatic interface. It's often cited for examples in the course, and comes with a free trial to be your learning companion.
Available for Mac and coming soon to Windows. Learn More »
As a self-taught designer and developer, I understand the value of hands-on learning. When you feel familiar enough with a subject, it's more exciting to get your hands dirty with the tools. When you're ready, give Color Schemer a try.

Color: Where Designs Fail or Prevail

In phone directory ads, the color ads are read up to 42% more than black and white. In smartphones, turning on the grayscale mode decreased phone use by 56%. And we can argue that a bad color palette is worse than plain grayscale. By getting the colors right, you can make your designs look professional and be more engaging.

Created by Max Savin

I would spent days tuning colors, to the point where I could no longer tell them apart. After years of frustration, I thought, surely, there must be a science to all of this, and sure enough, there is!

I built a toy for myself to get more color options, and it took me down a rabbit hole. The more time I spent there, the more I realized I need to export what I've learned. It was worth it for my personal productivity, and now, I'm happy to share it with you.
Table of Contents
Advanced Color Theory
Go Beyond the Color Wheel:
CIELAB and Advanced Color Models
Coming Soon
Monochromatic Color Schemes:
Tips, Examples, and Applications
Coming Soon
Making Colors "Pop" with Chevreul’s
Law of Simultaneous Contrast
Coming Soon
How to mix colors and
create beautiful gradients
Coming Soon
Contrast and Accessibility
Utilizing WCAG to improve text readability and contrast
Coming Soon
Creating accessible designs for people with color vision deficiencies
Coming Soon
How popular is Dark Mode, and
is it actually useful?
Coming Soon
Color for Brand, Web and UI Design
Creating effective color palettes
for UI/UX design
Coming Soon
Color in typography and text hierarchy
Coming Soon
Color Theory for Data Visualization Design
Coming Soon
Easy to Replicate Techniques
for Visual Appeal
Coming Soon
Biology, Psychology and Emotion
The impact of color on user
experience and behavior
Coming Soon
Understanding color trends
and how they affect design
Coming Soon
How biology and evolution
influence our perception of color
Coming Soon
Meanings of Color
Across Different Cultures
Coming Soon
Debates and Opinions
Why Perfect Color Matching
Just Isn't Possible
Coming Soon
Are black and white colors, and
should they be used in design?
Coming Soon
Global color survey: insights and trends
Coming Soon